Episode 74: About your genuine brand voice, with Sophia Sunwoo

podcast May 13, 2021

Sophie Sunwoo is a true entrepreneur. When she was a punk-rock college kid, she got annoyed with buying band t-shirts that didn’t look good on women. So she started a business and accidentally struck gold. After exiting, she next moved into running a social impact organization fixing broken water systems in Cameroon and India.

Most recently, Sophia has become the founder of Ascent Strategy, working with women entrepreneurs to grow their start-ups. In addition to this incredible resume, one of my favorite things about Sophia is how authentically she communicates and models having a clear, strong “brand voice.”

In today’s episode, Sophia openly shares her personal journey and offers incredible nuggets of wisdom for how to find your voice as an entrepreneur, and share your vision with the world... ❤️

Listen here on Apple Podcasts.

Listen here on Spotify.

Want to learn the Voice Body Connection Process so you can practice raising your voice and speaking your truth? Take the free mini-course HERE.


Show Notes:   


  • 0:00 - Elissa introduces this week’s guest, Sophia Sunwoo, the founder of Ascent Strategy to discuss the connection between business and entrepreneurship.  
  • 2:00 - Sophia shares her background as an entrepreneur and a coach. 
  • 8:30 - Sophia speaks on the current paradigm of women starting their businesses. 
  • 11:30 - Elissa talks about the “scripts” that can be internalized in our heads, and Sophia shares her perspective on how to listen to your inner authentic voice. 
  • 15:40 - Sophia answers what it means to her to have a voice and speak her truth.
  • 19:30 - A discussion about martyrdom when it comes to being in non-profits, and the fear of stepping away from that. 
  • 22:00 - Sophia answers what connection means to her. 
  • 26:00 - How do we overcome imposter syndrome? Bond in the workplace? Connect with new audiences?
  • 33:00 - Elissa and Sophia talk about vulnerability and connecting to ourselves in order to connect to each other.
  • 39:25 - Our Voice Body Connection process check-in. Elissa feels achiness in her ankles. Sophia feels calm. 
  • 47:50 - Sophia talks about how entrepreneurs can take these lessons from today into their everyday lives and businesses.



Sophia’s Company, Ascent Strategy, and her artistic website

Books referring to the “good girl” idea: Unbound by Kasia Urbaniak and Untamed by Glennon Doyle.

TED Talk: Brene Brown: The Power of Vulnerability.


Have you taken the free Find Your Voice, Speak Your Truth mini-course yet? Learn the full Voice Body Connection Process so you can practice it for yourself. Sign up at https://www.voicebodyconnection.com/minicourse.

And for more support, join the Voice Body Connection Membership Community, visit www.voicebodyconnection.com/community.

As a member of the Voice Body Connection Membership Community, you get access to:

  • Live voice and movement warm-ups led by Elissa (twenty minutes each 4x/week),
  • A monthly live online group coaching session to practice using the Voice Body Connection process,
  • A monthly Community Sing-along,
  • A monthly live recording of the coming month’s solo podcast episode,
  • And exclusive behind-the-scenes videos with every guest.

Learn more and sign up at www.voicebodyconnection.com/community.


Production Credits:

Our Editor is Sean Brennan

Our Photographer and Graphic Designer is Laura Sills

Our Videographer is Miguel Garzón Martínez

And our theme song is “Waters of Body” by Strange Weather


Please note that Amazon links in the show notes are connected to the Voice Body Connection Associates account. All other partner links are acknowledged. Thank you for supporting the podcast! 


50% Complete

Get each week's podcast episode in your inbox.

Plus other voice news from me! Pop in your details below and then keep an eye on your inbox... Remember to check your spam folder, just in case!